Case study / 2025

PhageX

A smart-glasses and mobile concept that flags manipulation and intervenes before a scam escalates.

Role
UX Designer & Researcher
Team
Independent project
Duration
Jan–Apr 2025
Platform
Smart glasses / Mobile

Project context

Overview

PhageX explores how a safety system could interrupt a pig-butchering scam before emotional dependence becomes financial loss. I focused on young adults aged 25–35 and treated the work as a service and interaction-design problem, not only a detection problem.

The outcome is a dual-platform concept: smart glasses surface risk in the moment, while a paired phone can archive evidence, notify trusted contacts, and execute a high-risk lock protocol.

Research direction

Key Insight

A 50-minute focus group with five digital-native professionals showed that scam awareness was high, yet direct or close-contact impact was still common. Mapping the full journey revealed that the harm develops through repeated trust-building rather than a single suspicious transaction.

The intervention cannot wait for the payment screen. It has to interrupt the emotional script—and appear outside the mobile channel already controlled by the scammer.

Key insight
Journey map showing the trapping, trust-building, financial-loss, reporting, and recovery stages of a pig-butchering scam.
Journey mapThe journey reframed the opportunity around verification, detection, and notification before and after the moment of loss.

What shaped the work

Design Decisions

I compared a smart charger, a gamified phone app, and smart glasses. The glasses direction offered a first-person viewpoint, real-time response, and an intervention layer outside the compromised phone. That advantage came with clear constraints: battery life, false positives, public-camera trust, and the need to keep sensitive analysis on-device.

System view

Capture, analyze, intervene, enforce

System flow connecting the user, smart-glasses capture and feedback, mobile analysis, and a phone lock protocol.
The diagram was used as a visualization aid after the system relationships were defined; it is not evidence of a functional AI implementation.

Process

Four coordinated moments keep the experience legible under stress.

How it works

Prototype & Experience

The experience was simulated with Google Cardboard and video post-production. This made the first-person timing testable without claiming a working detection model or production smart-glasses hardware.

Monitoring state

Normal PhageX monitoring state over an augmented-reality chat interface.

Intervention state

Emergency PhageX state showing a scam warning, guardian alert, and contact actions.
The avatar remains present during normal monitoring, then changes color, scale, and message hierarchy when the system detects high risk.
Four photographs of participants testing the PhageX simulated smart-glasses experience outdoors.
Experience testParticipants used a phone-based viewer to evaluate immersion, guidance visibility, and comfort with a public-facing camera.

Watch the PhageX prototype walkthrough on YouTube.

What changed

Outcome & Reflection

Participants found the simulated experience realistic and practical. They also wanted the guardian to remain visible and questioned continuous camera use in public. Those reactions moved privacy and system transparency from secondary concerns into core experience requirements.